defining cultural insights
IM creative

IM is a creative insights development agency capturing and defining experiences at the intersection of culture, human and product usage in the U.S. Latino, Mexico, Central America and South America.

IM unique

IM uses culture as an organizational tool at the micro and macro level to design and conduct behavioral research focused on what Latinos do as opposed what they say they do in the physical and virtual market space.

IM cultural

IM's research projects are designed to fit the cultural context and the mind-set of the audience being studied, in real-life-situations
Cultural Assonance
  • Why culture matters in ELITE?
    A cultural analysis by IM
Cultural Dissonance
  • How K-Mart Develops Cultural Dissonance in MAMASTE
    A Cultural Analysis by IM