insights latino
defining cultural insights
IM is a creative insights development and cultural branding lab using culture as an organizational tool to gain access to Latino humans using products, services and brands in the U.S. and Latin American market.
We place culture at the forefront of the branding process!
Your target audience navigates in the traditional and virtual market space and the development of cultural insights depends on five dimensions of intelligence gathering.  We call it the 5 Cs!
Click on the image to see what each C stands for:
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CUSTOMIZE
In the spectrum of choices, your brand has an intrinsic value depending on social groups and cultures. You have not option but to meet your customers in their own terms and space.
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CONTEXTUALIZE
Immersing in the culture of consumers is inevitable in this day and age if a brand wants to learn in-depth the benefits built on its product by the target audience.
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COMPREHEND
Listening to what your audience say about your product, how they say it, with whom they say it, to whom they say it, why they say it and for how long they say it.
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CONSOLIDATE
Collecting intelligence by communication and observation on audience and product involvement is a must do! In a saturated landscape, regardless of the category you are in, "brand parity" is the daily bread.

The era of product differentiation is long gone!

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CONSTRUE

WE DEFINE MEANINGS ASSOCIATED WITH PRODUCTS, SERVICES, BRANDS AND EXPERIENCES IN THE TRADITIONAL AND VIRTUAL MARKET SPACE.

BETTER YET, OUR CULTURAL INSIGHTS DISCOVERY WILL INSPIRE UNORTHODOX AND UNCONVENTIONAL BRAND AND CUSTOMER RELATIONSHIP STRATEGIES.

WE'VE DONE IT!

IT'S NOW YOUR TURN!!
cultural branding consultancy