defining cultural insights
IM is a creative insights development and cultural lab agency.
  • Culture
    Culture
  • Products
    Products
  • Channels
    Channels
  • Environment
    Environment
  • Costumes
    Costumes
  • Cultural Meanings
    Cultural Meanings
  • Shopping Habits
    Shopping Habits
  • Eating Habits
    Eating Habits
  • Decision Making Process
    Decision Making Process
IM was founded in 2001 by Claudio Perez-Korinko  with the objective of capturing experiences at the intersection of culture, human and product in the U.S. Latino and Latin American marketplace.

We gather intelligence based on what Latinos do as opposed what they say they do and we customize our projects by using culture as an organizational tool.
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CUSTOMER JOURNEY

We put on the customer's shoes to become part of his or her purchasing journey.

We shine on producing unfiltered intelligence and telling the story as it happens.

Realistic and Meaningful!
Customer Journey

Context
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CONTEXT
We create new and unconventional ways to understand the settings and situations in which consumers make purchases and use products and services.

We embrace context to fully understand consumer behavior!

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CULTURAL MEANINGS

Our realistic and meaningful insights discovery approach is grounded and bounded to the local Latino culture of the consumer.

We do not exercise the "they all speak Spanish approach."!!!!
‚ÄčCultural
Meanings

Small Data
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SMALL DATA

We look for patterns, correlations, parallels, imbalances, gestures and the smallest details exercise by consumers to define behavior.

We close the gap between what is said and what is being actually done!!