defining cultural insights
IM is a creative insights development and cultural lab agency capturing and defining experiences at the intersection of culture, human and product usage in the U.S. Latino and Latin American marketplace.

We gather intelligence based on what Latinos do as opposed what they say they do in the physical and virtual market space, and we develop solutions for brands' unique cultural-consumer needs in three areas:
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AFFECT AND COGNITION

We assess how a human feels or thinks toward your product, service and brand.
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BEHAVIOR

We assess what consumers actually do with your product, service and brand.
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ENVIRONMENT

We assess all physical and social characteristics of consumers' external world influencing behavior.
We make cultural consumer behavior a priority for brands!