defining cultural insights
IM is a creative insights development and cultural lab agency capturing and defining experiences at the intersection of culture, human and product usage in the U.S. Latino and Latin American marketplace.
IM uses culture as an organizational tool at the micro and macro level to design and conduct behavioral research focused on what Latinos do as opposed what they say they do in the physical and virtual market space.
IM's research projects are designed to fit the cultural context and the mind-set of the audience being studied, in real-life-situations. Our researchers exercise a "psychological overlap" driven by the ability of being bilingual, bicultural and by having the capability to understand inexplicit protocols that are typical of one Latino group and not another.