defining cultural insights
IM uses culture as an organizational tool at the micro and macro level to define cultural insights through custom research in the U.S. Latino, Mexico, Central America and South America.

IM uses hybrid collecting methods through communication, observation and semiotics to delve in depth into the cultural context in which activities are conducted by Latinos and Latinas.
For semiotic analysis on projects, please click on latBrand, which is the cultural analytics branch of IM.