defining cultural insights
IM is a creative insights development and cultural branding lab using culture as an organizational tool to gain access to Latino humans using products, services and brands in the U.S. and Latin American market.
We place culture at the forefront of the branding process!
Your target audience navigates in the traditional and virtual market space and the development of cultural insights depends on five dimensions of intelligence gathering. We call it the 5 Cs!
Click on the image to see what each C stands for:
cultural branding consultancy