Insights Development
Click on image for information on IM's "know how"
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EXPERIENCE
WE BELIEVE IN ASSESSING WHAT HUMANS DO AS OPPOSED TO WHAT THEY SAY THEY DO, AND THROUGHOUT ALMOST TWO DECADES, WE HAVE DEVELOPED AND IMPROVED UNORTHODOX COLLECTING METHODS BY COMMUNICATION AND OBSERVATION. IN FACT, FIVE YEARS AGO, WE INCORPORATED SEMIOTIC AND SEMANTIC ANALYSIS TO OUR CORE OF COMPETENCIES AND WE'VE GONE BEYOND OUR EXPECTATIONS DECIPHERING COMMUNICATION.
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CREATIVITY
IN 2015 WE BROKE INTO NEW FRONTIERS, MORE SPECIFICALLY, THE VIRTUAL SPACE, DESIGNING AND CONDUCTING QUALITATIVE RESEARCH. YES, YOU READ IT RIGHT! AND NOT ONLY THAT, WE ALSO CREATED THE CAPABILITY OF ASSESSING LATINO MOTIVES AND ATTITUDES ON ANY SM PLATFORM, IN SPANISH AND ENGLISH. WE REFER TO THIS ORGANIC CONVERSATIONAL PHENOMENON AS "CULTURAL OVERLAP."
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CULTURE
WE DON'T TAKE FOR GRANTED THE FACT THAT WE ARE LATINOS AS IT RELATES TO LATIN AMERICAN CULTURES. WE RELY ON SEMIOTICS AND SEMANTIC STUDIES TO DECIPHER THE MEANING OF SIGNS AND IMPLICIT PROTOCOLS IN WRITTEN, VERBAL AND VISUAL COMMUNICATION IN THE U.S. LATINO AND LATIN AMERICAN MARKETPLACE.
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ACCULTURATION
OUR RESEARCH PROJECTS HAVE AND CONTINUE INCLUDING U.S. HISPANIC-BORN AND FOREIGN-BORN LATINOS IN THE U.S. AND ABROAD, ENABLING US TO DEVELOP NEO-ACCULTURATION AND ACCULTURATION MODELS AS AN ESSENTIAL TOOL FOR PROBABILITY AND NON-PROBABILITY SAMPLING DEVELOPMENT.

THIS IS A VALUE-PROPOSITION!
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CUSTOMIZED SAMPLING
WE'VE EXPERIENCED THE LATINO HUMAN AUDIENCE FOR ALMOST TWO DECADES AND WE CAN PROUDLY SAY THAT WE HAVE PLENTY OF EXPERIENCE IN:
-DEFINING THE TARGET AUDIENCE
-IDENTIFYING THE SAMPLING FRAME
-SELECTING A SAMPLING PROCEDURE
-DETERMINING THE SAMPLE SIZE
-SELECTING THE SAMPLE ELEMENTS
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ENVIRONMENTS
WE'VE DESIGNED AND CONDUCTED PROJECTS IN NATURAL, CONTRIVED, PRIVATE, PUBLIC AND SOCIAL MEDIA NETWORKING ENVIRONMENTS.

Ethnography
Day-in-the-life
Shop-along
Product usability
Cultural studies
Cross-cultural studies
Qualitative
In-depth interviews
Intercepts
Focus groups
Nominal groups
Case analysis
Projective methods
Semantics
Verbal analytics
Visual analytics
Content analytics
Semiotics
Iconic analysis
Indexical analysis
Symbolic analysis
Cultural Branding Lab
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STRATEGIC MESSAGING

HOW DOES YOUR MESSAGE FACILITATE CULTURAL INTERPRETATION FROM YOUR TARGET AUDIENCE?
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PREFERENCE FORMATION

HOW DOES YOUR BRAND USE CULTURE TO BUILD A UNIQUE EXPERIENCE?
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BRAND PREFERENCE

HOW DOES YOUR BRAND CONNECT YOUR TARGET AUDIENCE'S VALUES WITH YOUR PRODUCT'S BENEFITS?
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BRAND TRADITION

HOW DOES TRADITION INFLUENCE BRAND PURCHASE?

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BRAND CHOICE

HOW DOES YOUR BRAND USE CULTURE TO FORM AN INTENTION TO PURCHASE?
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NEW BRAND

WHAT DOES YOUR BRAND DO TO CONQUER THE HEART OF NEW LATINO GENERATIONS?
Print
OOH
POP
Banners
Flyers
Copy
Collateral
Broadcast
TV commercial
Radio commercials
Online commercials
Mobile messaging
Social Media
Brand communities
Website
Blogging
Forums
WOM marleting
Influencers
IMcontent®
IMculture®
IMacculturation®
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A CREATIVE CULTURAL BRANDING BOUTIQUE

IM INSIGHTS LATINO WAS
FOUNDED IN 2001 BY CLAUDIO PEREZ-KORINKO AS A CREATIVE INSIGHTS DEVELOPMENT AND CULTURAL BRANDING LAB FOCUSED ON LATINO CONSUMERS.

AFTER A DECADE IN KANSAS CITY, MO, IM MOVED ITS OFFICE TO LOS ANGELES, CALIFORNIA WHERE IT CONTINUES PROVIDING SOLUTIONS FOR BRANDS IN THE U.S. LATINO MARKET AND LATIN AMERICAN REGION.