Culture Lab
Because cultural meanings on products and brands are rather fluid and not rigidly defined from one Latino community to another, we analyze their meaning at the micro and macro level in two influential areas: 

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Visual
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Verbal
IM applies cultural meaning analytics to deconstruct the process of that consumers go through decoding information in the market space, including the traditional and virtual environment. 
Cultural Analytic Disciplines
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Semiotics
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Semantics
IMcontent®
IMculture®
IMacculturation®
Speaking 

If you are interested in having a speaker at one of your events, please contact Claudio Perez-Korinko at www.cperezkorinko.com