• In Real-Life Situations
  • Unfiltered Cultural Insights
  • Public and Private Settings
We meet with Latinos and Latinas in real-life situations to develop unfiltered insights regardless of the physical environment and social characteristics of the respondents from Mexico to Central and South America.
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ENGAGEMENT

we engage with respondents in their own terms, own space and language
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CONTEXT

we rely on authentic context to represent the highest level of grounded reality as experienced by respondents in their day-to-day lives
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SUBJECT-CENTERED

we grasp the local respondents' point of view, his/her relation to the object or activity to re-live his/her experience
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INCLUSIVE

we piece together elements of the inner and outer worlds that shape respondents' behaviors in everyday life
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CULTURALLY GROUNDED

we factor in the cultural dimensions influencing product purchase and usage
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BEHAVIORAL

we develop behavioral and attitudinal intelligence by paying attention to what respondents' do as opposed to what they say or wish to have done