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In Real-Life Situations
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Unfiltered Cultural Insights
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Public and Private Settings
We meet with Latinos and Latinas in real-life situations to develop unfiltered insights regardless of the physical environment and social characteristics of the respondents anywhere in Latin America.

ENGAGEMENT
we engage with respondents in their own terms, own space and language

CONTEXT
we rely on authentic context to represent the highest level of grounded reality as experienced by respondents in their day-to-day lives
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SUBJECT-CENTERED
we grasp the local respondents' point of view, his/her relation to the object or activity to re-live his/her experience
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INCLUSIVE
we piece together elements of the inner and outer worlds that shape respondents' behaviors in everyday life
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CULTURALLY GROUNDED
we factor in the cultural dimensions influencing product purchase and usage

BEHAVIORAL
we develop behavioral and attitudinal intelligence by paying attention to what respondents' do as opposed to what they say or wish to have done