IM breaks broad and vague problem statements into a smaller and more precise objective to unveil actionable insights from a real and actual issue to understand the why of things.
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The Issue

Identify, target and work efficiently through the real issue causing the problem.
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Cultural Solutions

IM partners with clients to ignite creative-cultural solutions.
IM works on culturally-designed and immersive-collecting-methods to develop INSIGHTS, IDEAS and CONCEPTS from a problem taking place in real-life-situations.
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LOCALIZED INTERCEPTS
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IN-PERSON INTERVIEWS
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DESCRIPTIVE METHODS
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SOCIAL SCIENCE METHODS