IM's culturally designed approach to field studies produces high degrees of external validity because of the realistic conditions in which IM meets consumers, users, buyers, shoppers and choosers.
  • the what of things
  • the where of things
  • the when of things
  • the how of things
  • the who and how many of them
IM puts culture at the forefront of the process to develop local actionable insights.
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Cultural Creative
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Cultural Messaging
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Cultural Positioning
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Cultural Brand Management
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Cultural Attitude & Usage
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Cultural Customer Satisfaction
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Cultural Product Optimization
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Cultural Segmentation
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Cultural Concept Devellopment
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Cultural Shopper Journey