We are bi-cultural insight developers born and raised in Latin America and we speak and think as Latinos do regardless of their country.
As Latino for Latino, we exercise a "psychological overlap" on our conversations and observations to define explicit and implicit cultural nuances taking place in a human and product experience.
Unconventional Collecting Methods
Linguistics and Cultural Social Listening
Why is IM an actionable solution?
We apply a more humanistic, naturalistic, creative, and intuitive way to acquire knowledge from Latinos based on who they are, in their own terms and more impotantly, in real-life situations.
The foundation of IM's approach to the development of cultural-behavioral-insights derives from observation, immerstion and by being able to become part of the human-cultural-experience.