Multi-cultural consumers are redefining tradition, gender role, family structure, language usage, technology usage, religion, sexual orientation and lifestyle. Brands are challenged in the way they communicate with Latinos and without a customized cultural marketing plan, brands are living on barrowed time.
Synopsis of Latest Topics
Cultural Overlap in Latino Social Media - Quirks, Irvine, CA
Multi-Cultural Engagement - California Lutheran University
Hispanic Marketing - American Marketing, Los Angeles
Culture as an Influencer on Texting - MundoFox, Los Angeles
International Marketing - International Trade Association, Kansas City
Marketing in Chile - Trade of Americas Association
Financial Hispanic Marketing - Kansas City Public Library
Latino Grocery Shopper - Hy-Vee, Iowa
Regional International Marketing - ITC, Kansas City
Brand Latinization - Nebraska Wesleyan University, Nebraska
Connecting with Latino Consumers, HCC, Wichita
Claudio a is a forward-thinker, lover of cultures and passionate for understanding the process of how culture influences the way humans interact, relate and assimilate information from media and brands.
With a combination of innovative observational research techniques, self-developed-cultural-branding-analytical tools and case studies, Claudio helps marketers and advertisers understand the new dimension in cultural-branding.
If you want to be up to date on Latino consumer trends and/or best practices in brand and Latino customer relationships, contact us by filling the following form: