Claudio can address a broad range of Latino consumer topics but not limited to:
- Latino sub-cultures
- Shopping behavior
- Technology usage
- Media consumption
- Content consumption
- Marketing and advertising planning
- Social media and respective platforms
- Cultural branding
- Profitability by vertical
- Marketing research
- Relationship, engagement and loyalty
Claudio can address a company's internal and external challenges influencing positioning in three areas:
- Macro: connect with the Latino customers in the multi-cultural traditional and virtual marketplace.
- Organizational: connect Latino customers with those in the company who add value to products and services consumed by Latinos.
- Micro: connect with each other in the multicultural company to serve Latino customers.
Cultural Marketing Experience
Social Media Marketing Planning
Latin American Marketing Planning
International Marketing Planning