• IN THEIR OWN TERMS
  • IN THEIR OWN LANGUAGE
  • IN THEIR OWN ENVIRONMENT
We have experienced the diversification of the U.S. Latino/a human segment and we have exercised context sensitive collecting methods to yield insights on product usage in its natural context in the following segments:
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ACCULTURATED
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UNACCULTURATED
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LATINX
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GAY
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LESBIAN
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TRANSGENDER
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BISEXUAL
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QUEER
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GEN Z
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MILLENNIALS
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GEN X
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BABY BOOMER