Claudio Perez-Korinko founded IM Insights Latino in 2001, and has designed and conducted projects in the U.S. Latino segment, Mexico, Central and South America.

Claudio is a native of Santiago, Chile, bilingual in Spanish and English, and knowledgeable of the U.S. Latino and Latin American cultures.

When Claudio is not in the field, he can be found teaching marketing, advertising and marketing research in BBA and MBA college programs.

Claudio holds a Master of Science in Management and a Bachelor of Arts in Marketing and Spanish from Baker University.