Claudio Perez-Korinko is the founder of IM and has designed and conducted immersive qualitative, quantitative, ethnographic and semiotic research projects in the natural and cultural context in which activities are conducted by humans for over two decades.

Claudio is also a speaker and can be found at

Claudio is born in Santiago, Chile, is bilingual in Spanish and English, has conducted projects not only in Latin America but in Europe and Asia as well, acquiring deep bicultural human behavioral experience. When Claudio is not in the field, he can be found teaching marketing research in college.

Claudio holds a Master of Science in Management and a Bachelor of Arts in Communications and Spanish from Baker University. 

Claudio Perez-Korinko